Privacy policy

Last Updated: September 17, 2026
Lu & Ru Co. ("we," "us," or "our") operates this online store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Lu & Ru Co. is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
  • Contact Details: Including your name, billing address, shipping address, phone number, and email address.
  • Financial Information: Including credit card, debit card, financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details safely processed through our secure gateway.
  • Account Information: Including your username, password, security questions, preferences, and settings.
  • Transaction Information: Including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past purchase history.
  • Communications with Us: Including the information you include in communications with us, for example, when sending a customer support inquiry or adjusting order fulfillment preferences.
  • Device Information: Including information about your device, browser, network connection, your IP address, and other unique identifiers.
  • Usage Information: Including information regarding your interaction with the Services, such as how and when you interact with or navigate our storefront.
2. Personal Information Sources
We may collect personal information from the following sources:
  • Directly from You: Including when you create an account, visit or use the Services, communicate with us, sign up for store updates, or otherwise provide us with your personal information.
  • Automatically Through the Services: Including from your device when you use our products or services, visit our website, or interact with our store via the use of cookies and similar tracking technologies.
  • From Our Service Providers: Including when we engage them to enable certain technology and when they collect or process your personal information on our behalf (such as Shopify, payment gateways, and shipping carrier integrations).
  • From Our Partners or Other Third Parties: Including connected social media channels used for marketing interactions.
3. How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
  • Provide, Tailor, and Improve the Services: We use your personal information to perform our contract with you, process your payments, fulfill your orders, remember your preferences, send notifications related to your account, manage returns, exchanges, or cancellations, arrange for shipping via mail to your designated address, and create a customized shopping experience for you.
  • Fulfillment Settings & Store Operations: To safely manage store operations, orders are processed manually in accordance with our store settings. Local pickup options are restricted and only enabled upon direct verification and provision of a distinct code. For returns and exchanges, your data is processed to generate shipping labels directed to our official return mailing address: PO Box 124, Goodrich, MI 48438.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email or text message, and to show you online advertisements based on your activity on the Services. We do not use automatic discount triggers for initial registrations.
  • Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. You are responsible for keeping your account credentials safe.
  • Communicating with You: We use your personal information to provide you with customer support, respond to inquiries, provide effective services, and maintain our business relationship with you.
  • Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to protect our registered limited liability company (LLC) status, and to enforce or investigate potential violations of our terms or policies.
4. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
  • With Shopify, Vendors, and Third Parties: We share data with vendors who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and postal shipping.
  • With Business and Marketing Partners: To provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity. Our partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share your data for targeted ads, which you can exercise by opting out via your account dashboard or browser privacy settings.
  • Consent or Direct Request: When you direct, request, or otherwise consent to our disclosure of information to third parties, such as to ship products through traditional postal networks or through your use of social media login integrations.
  • Business Transactions: In connection with a business transaction involving our corporate group or entity structure, such as a merger, restructuring, or to comply with legal obligations, enforce applicable terms of service, and defend the rights of our store and users.
5. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the platform for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.
In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store.
6. Data Retention
We retain your personal information only for as long as necessary to provide you with the Services, fulfill your purchases, comply with our legal obligations as an LLC, resolve disputes, and enforce our store policies. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it within our secure store infrastructure.
7. Children's Privacy
Our Services are not intended for use by individuals under the age of 13. We do not knowingly collect or request personal information from children under 13 years of age. If we become aware that a child under 13 has provided us with personal information, we will take immediate steps to delete that information from our secure systems and databases.
8. Contact Us
If you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any rights available to you under applicable data privacy laws, please contact us at shop@luandruco.com. All official return mail must be addressed precisely to:
Lu & Ru Co.
PO Box 124
Goodrich, MI 48438
(Please note: Mail not addressed precisely to our business name as stated above cannot be processed or delivered by the postal carrier).