About us!

Curated fashion for every kind of story.

Lu & Ru Co. was named after my two daughters, Lucy and Ruby — the inspiration behind a brand built around individuality, creativity, and a love for finding pieces that feel special.

We believe getting dressed should be fun, effortless, and completely your own. That’s why we carefully curate our collections with styles that feel effortless and easy to make your own.

I want to inspire other moms and busy women to feel and dress confidently without sacrificing comfort. From everyday favorites to statement pieces, we look for clothing that adds something special to your wardrobe — the pieces you reach for again and again, the ones that make an outfit feel just right, and the styles you can’t wait to wear.

For the everyday shopper, Lu & Ru Co. is a place to find something a little different. Because style isn’t about following every trend. It’s about finding what feels like you.

Thoughtfully chosen. Effortlessly styled. Always curated.

Inspired by Lucy & Ruby. Made for you.